Why Are There are So Many Vampires
In Paranormal Romance
Aren't vampires 'played out' yet?
We can't deny there has been a lot of criticism for the vampire in romantic and young adult fiction lately, especially in the wake of wildly popular titles like Twilight, The Vampire Dairies, True Blood, and so on. Lots of individual readers and viewers out there would very much like vampires to go back to their frightening horror movie roots. As a society, though, we aren't yet done being fascinated by them.
So why do we love vampires in our romance like peanut butter in our chocolate? Why are they such a staple of paranormal romance? And when did Edward Cullen become the epitome of hot vamp action?
First off, vampire fiction has been around since the 1700s. I used to believe vampires started out as your standard folkloric creature features: evil nosferatu, ugly killers like red caps or swamp creatures. Something you'd never want in your bed, pressing up against your naked skin. Horrifying, not tragically beautiful.
Actually, though, vampires have always been associated with sensuality and eroticism. From the earliest vampire poetry to ghost stories to early homoerotic and lesbian fiction, mainstream vampire works have made erotic entanglement a strong motif. Your modern day Angels, Spikes, Erics and Edwards aren't really deviations from a horrifying monster-movie norm; it's actually the nosferatu, 30 Days of Night, 99 Coffins vamps who are the deviants.
Not to say the horrifying vamp is a bad vamp. I happen to love the creatures from 30 Days of Night, and would happily set them loose all over Forks, Washington.
So why do vamps go so well with sex and bedplay?
A lot of the early vampire poetry told tales of lovers coming back from the grave for their beloveds, drawn to them beyond death. Most also hinge, of course, on the vampire's need for human blood—a symbol of one's very life. These elements stage a darkly romantic scene already: the defiance of death, the sacrifice of one's own life, for your lover. Implicit in these exchanges is a dark intimacy: secret reunions in the dead of night, a partner requiring your surrender and your protection from the waking world, the exchange of vital fluids. Think of somewhere on the landscape of human flesh where the touch of a person's lips and teeth would not be sexy. Even if you can name one for yourself, I'll bed money I'll find another person who will swear it’s the sexiest place they can imagine being bitten or licked.
Poems of this nature include The Vampyre (1748) and Lenore (1773), and are notable for incorporating erotic overtones in romantic reunions of the living and the dead. So the earliest incarnation of vampires was not the 1922 version Nosferatu.
Bram Stoker's Dracula (1897) probably marks the most notable mainstream example of "real" vampire fiction, but it isn't the first such novel. Before that came Carmilla, in 1872, featuring a female vampire seducing a young woman to feed on her while she slept.
Vampires have been seducers and eerie romantic figures from the beginning. There's obviously a danger to them, a mysterious horror and an otherworldly, unnatural machination behind their immortality. That, of course, only makes them more alluring. As immortals, they usually represent eternal youth and beauty, so they are often incredibly attractive. They present a mystery, things unknown, so they are interesting. They represent the dual appeal of being vulnerable (they need a human's most intimate and vital gift to survive) and exceedingly powerful (they've conquered the grave).  They are wildly counter-culture to everything repressive: they encourage sensuality, defiance, primal knowledge, and surrender to our most basic drives. But at the same time they are intelligent, more worldly, and sophisticated. Centuries of life will do that to a person. It also often makes them wealthy.
Really, is there any wonder they are so popular as paranormal romantic icons?
Vampires aren't 'played out', and they might never be. So far they are still thrilling audiences after 300 years of unlife. A couple of disappointing or overhyped additions to the genre aren't going to change that. 
It's probably worth remembering that Twilight is a children's vampire novel. It's meant for younger teen audiences not yet ready for the scene where Lucy is banging wolf-form Dracula in Bram Stoker's novel, or the constant and incredibly weird sex scenes in True Blood (I'm still trying not to see Bill Compton nailing Lorena with her head twisted 180 degrees...eugh!).  There are a lot of valid reasons to dislike Twilight, mind you, heavy-handed misogynistic overtones being high on the list, but when it comes to the vampire side of the equation...they are still those romantic, alluring, disgustingly rich and mysteriously fascinating loners. They fit the archetype set centuries ago.
My point is that Edward Cullen, while not a good fictional character by any means, hasn't ruined vampire fiction. Neither did Gary Oldman or Tom Cruise bastardize the genre by turning vampires into sensual, tortured monsters.  Vampires have always been sensual, tortured monsters. Some do it well and some do it poorly; some are incredibly over the top (really? 180 degrees?), and some are weak, watered down sparklers.  Vampires, however, started the craze for paranormal erotic romance. They aren't just staples of the genre: they are the original supernatural seducers. So don't expect them to be fading away anytime soon.
Book cover and blurb

Rhiannon Donovan, daughter to the vampire Queen, would rather die than be made a bride to a demon Lord. Aijyn, courtesan to the undead Daimyo of Kansai, can think of nothing more horrifying than his promise of eternal life.  In the halls of the Blood Lotus Temple, the two women struggle against the chains of their fate, and find a solace in each other that could mean freedom for them both... or might cost each of them their lives.

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Author bio
When she isn't visiting the worlds of immortals, demons, dragons and goblins, Brantwijn fills her time with artistic endeavors: sketching, painting, customizing My Little Ponies and sewing plushies for friends. She can't handle coffee unless there's enough cream and sugar to make it a milkshake, but try and sweeten her tea and she will never forgive you. She moonlights as a futon for four lazy cats, loves tabletop role-play games, and can spend hours watching Futurama, Claymore or Buffy the Vampire Slayer while she writes or draws.
In addition to her novels, Brantwijn has had several stories published in anthologies by Breathless Press, including the 2013 Crimson Anthology and 2014 Ravaged Anthology.  She's also had a short story published in the Cleiss Press Big Book of Orgasm and the anthology Coming Together Through The Storm. She hopes to have several more tales to tell as time goes on.  She has author pages on GoodReads and Amazon, and loves to see reader comments on her work. Her short stories occasionally pop up at Foreplay and Fangs, her blog at http://brantwijn.blogspot.com.